Pilot and Star Wars have a long history of doing phenomenal work together which continues to this day. The development of trade dress images for packaging over the years has been no exception. My role within these jobs has been complex but incredibly fun. It is very gratifying to finally be able to see the results of all our hard work on shelves.
Rex Trade Dress Development
This particular image was started in 2009 for 2010 packaging. Right before I had gotten there, Lucasfilm and Pilot had decided on a line look and had nearly finalized an idea. Not satisfied with the current direction, we had decided to pull the whole process into a u-turn during a conference call and introduce a whole new concept. This process always starts with a couple dozen poses and concepts of the chosen character. Here are a few wild ones I did that kicked the process off.
Darth Maul Trade Dress Development
I could not have been more excited to get to work on Darth Maul. He is such a fun character to work on. The black hood and robes, the tattoos, the horns, the martial arts, he's got it all. I got so pumped that I skipped a few rounds of poses and did this quick color study just for fun. It was fast and goofy looking but it was a quick way to vent out my excitement. It gives me a little practice with the character and lets me grab an idea and run with it, which always feels good. I'm sure my boss would have preferred I stay on track but sometimes you just gotta let ideas ride.
Yoda Trade Dress Development
Yoda had, in Episode 2-Attack of the Clones, been redefined. Instead of an old wise man content in leading and teaching, he was turned into a man of action! A bounding flipping whirling ball of force power! This presented us with a whole new set of challenges in presenting a character from the first trilogy in a new and dramatic way. I started right away on poses that would reflect his high energy but still carry both his demeanor and power.
Vader Trade Dress Development
Vader. There is no greater challenge in the Star Wars universe. Lucasfilms' demands for this trade dress were simple...ACTION! Although already recognized as a character well versed in combat, Lucasfilm felt Vader really needed to be brought into the newer children's market with a fresh new splash; much like what Pilot accomplished with the Yoda trade dress. The recipe had been recognized and they demanded it again. We readily accepted. I started with more Vader poses than you can count. Both in and out of the trade dress the sketches piled up and piled up.